Creators are Now Small Businesses and Make your Business Shine This Thanksgiving

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UPCOMING ENTREPRENEUR EVENTS

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• Digital Summit Dallas is where Texas marketers come to level up!
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COOL FINDS

According to Visa, creators are now small businesses. Here’s why that matters.

Visa’s decision to classify creators as small businesses is a big win for the creator economy.

By making this simple yet impactful change, Visa is allowing creators to access essential financial tools like small working capital solutions and real-time payments. This recognition is a game-changer, especially since many creators have struggled with getting support from traditional banks. With the creator economy projected to hit $500 billion by 2027, platforms like YouTube and TikTok play a massive role in driving growth, and now creators will have the financial backing to match their influence. Visa is helping creators level up their businesses by offering services that address their unique needs, from job creation to tax management.

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NEWS YOU CAN USE

Looking to make your brand shine this Thanksgiving?
This guide is packed with creative Thanksgiving marketing strategies that'll help you catch customers' eyes, from killer social media campaigns to irresistible holiday deals that'll have shoppers flocking to your business faster than folks run to the turkey on Thanksgiving Day.

Examples of standout Thanksgiving marketing tactics:

• Create a month-long "Gratitude Giveaway" with daily social media contests that reward customers and build excitement around your brand

• Design Thanksgiving-themed product bundles that make gift-giving a breeze, like a "Cozy Holiday Survival Kit" with seasonal items and special discounts

• Develop heartwarming video content that shows how your brand connects with community values, potentially partnering with local charities or showcasing customer stories of thankfulness

PRIVACY

Gmail's new Shielded Email feature lets users create disposable email aliases when signing up for services, offering an extra layer of privacy and reducing spam. This feature, which forwards messages to your main inbox, is set to make it easier to keep your real email address private while browsing online. It’s a similar idea to Apple's Hide My Email, but now available for Gmail users.

Plant the Right Seeds, Watch Your Business Grow

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Check out some of the new and upcoming content on the platform:

• Playbook: A Comprehensive Guide to Content Marketing

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